Embedded Files
THE FINKLEY EXPERIENCE
MEDIA-READY PACKAGE
Your story deserves a professional introduction.
Prepare to promote your book, speaking service, business, or creative project with clear messaging and professional publicity materials developed with Dr. Michael D. Finkley.
BENEFITS OF WORKING WITH DR. FINKLEY
Experience on both sides of an interview: Drawing on six years and ten seasons of podcasting, Dr. Finkley brings a host’s perspective to preparing your story and talking points.
Firsthand promotional experience: Benefit from lessons learned while promoting his books, music, show, and professional services.
An educator’s approach: Receive clear explanations and practical guidance so you understand how to use your materials.
Consistent messaging: Develop a coordinated introduction across your biography, media sheet, press release, and pitch.
Personal attention: Work directly with Dr. Finkley to identify what makes your experience relevant to your intended audience.
Reusable materials: Leave with professional resources you can adapt for future introductions, speaking inquiries, and promotional opportunities.
WHAT’S INCLUDED
One 45-minute consultation
Discuss your goals, intended audience, current materials, key messages, and strongest story angle.
Two professional biographies
One short biography of approximately 75 words and one extended biography of approximately 200 words.
One-page media sheet
A professionally formatted PDF featuring your biography, client-supplied headshot, key talking points, relevant links, and contact information.
One press release
A release of up to 500 words focused on one specific announcement or timely story.
One tailored pitch email
An email written for one mutually selected media outlet or podcast.
Two rounds of revisions
Each round consists of one consolidated list of changes to the existing drafts. A new promotional project, substantial change in direction, or complete rewrite after approval requires a separate quote.
PACKAGE INVESTMENT: $495
$247.50 deposit to reserve your consultation.
$247.50 balance before final files are delivered.
A signed service agreement and deposit are required before the consultation takes place.
SIX-WEEK PROJECT TIMELINE
The six-week project period begins after your consultation and receipt of all required materials.
First drafts: Delivered within 10 business days of the project start date.
First revision requests: Submit one consolidated list within seven calendar days of receiving the first drafts.
Revision turnaround: Revised drafts will be returned within three business days of receiving each consolidated set of revision requests.
Second revision requests: Submit one consolidated list within five calendar days of receiving the first revised drafts.
Final delivery: Completed within the six-week engagement when feedback, approvals, and payment arrive on time.
The engagement closes upon delivery of the approved final materials or at the agreed end date, subject to any written extension. Early completion does not create credit for additional services.
Client delays may require a revised schedule. Any extension or additional fee will be agreed upon in writing before additional work begins.
COMMUNICATION AND FINAL FILES
Email is the primary communication method. Responses are provided within two business days, excluding holidays.
Support covers questions and feedback related to the agreed deliverables. The package includes one consultation; additional meetings are quoted separately.
Final materials include:
Media sheet in PDF format.
Biographies, press release, and pitch email in editable Word format.
WRITING AND DISTRIBUTION
The base package includes writing and preparing your materials. It does not include sending the pitch or distributing the press release.
Direct pitching to researched contacts is available through the optional media outreach service. Paid press-release distribution is separate.
WHAT YOU PROVIDE
A completed client intake questionnaire.
A high-resolution headshot you have permission to use.
Background information and relevant experience.
Details about the project being promoted.
Website, social media links, and contact information.
Accurate supporting facts, achievements, dates, and quotations.
You are responsible for reviewing and approving all materials for accuracy before final delivery or distribution.
OPTIONAL MEDIA OUTREACH: ADD $300
Receive an additional three weeks of outreach, beginning after final materials are approved and the outreach fee is paid.
Includes:
Research and verification of up to 10 relevant media contacts.
Adaptation and delivery of your approved pitch to those contacts.
One follow-up per contact, when appropriate.
A final report documenting outreach activity and responses received.
You approve the contact list and pitch before messages are sent. Relevant responses received during the outreach period will be forwarded to you.
The fee covers direct pitching. Paid press-release distribution, advertising, sponsored placements, additional correspondence, interview scheduling, and continued campaign management are separate services.
TOTAL WITH OUTREACH: $795
Up to nine weeks of service, assuming timely client feedback, payment, and approval.
SCOPE AND EXPECTATIONS
This package covers one person or business and one promotional project.
Website development, logo design, social media management, paid advertising, and ongoing PR representation are outside the package.
Media coverage, interviews, publication, audience growth, and sales are not guaranteed. Media outlets make their own editorial decisions.
Client materials and testimonials will be used in The Finkley Experience’s portfolio only with separate written permission.
The service agreement addresses cancellation, refunds, missed deadlines, confidentiality, ownership, usage rights, and approval procedures.
READY TO PREPARE YOUR STORY?
Dr. Michael D. Finkley
The Finkley Experience
Email: michael@thefinkleyexperience.com
Google Sites
Report abuse